Single's Day: Black Friday and Cyber Monday's Chinese Big Brother

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Save your paychecks and check between your couch cushions because Black Friday and Cyber Monday are just a couple of weeks away. And while both are generally regarded as the biggest shopping days of the year here in the U.S., they’re mere peanuts in comparison to the commerce being generated in the China today. In that country, Single’s Day, on November 11, is like Black Friday and Cyber Monday all rolled into one, and it’s currently putting our obsessive, big-box gate-crashing to shame.

But just how much bigger is Single’s Day in comparison to our national shopping holidays? We ran last year’s numbers, and here’s how they all shook out:

Black Friday:
$1.51 Billion: Total revenue
86.9 Million: Shoppers shopped
500 Million: Number of Walmart.com page views on Black Friday alone
28.2 Million: Orders placed on Amazon
326: Orders placed on Amazon per second
2.75 Million: The number of Apple Watches that could be purchased with $1.51 billion

Cyber Monday:
$2.65 Billion: Total revenue
126.9 Million: Shoppers shopped
37 Million: Orders placed on Amazon
428: Orders placed on Amazon per second
7.6 Million: The number of Xbox Ones that could be purchased with $2.65 billion

Singles’ Day
$9.34 Billion: Total revenue
217: The number of countries and regions whose residents participated in Singles’ Day shopping
27,000: The number of websites who held sales on Singles’ Day
278.5 Million: Orders placed on Alibaba (the Amazon of China)
3,223: Orders placed on Alibaba per second
84.9 Million: The number of Keurig 2.0s ($110) that could be purchased with all the money spent on Singles Day

If you want to learn more about the history of Singles’ Day—like how it started as a kind of anti-Valentine’s Day—check out our November issue of the Bathroom Minutes magazine in your next DSC box.